Specialty coffee and tea retailers converge in Portland, Ore., September 12-14

The 9th annual NASCORE Specialty Coffee and Tea Trade Show and Conference is sponsored by Fresh Cup Magazine. Savor the beauty and cultural richness of the Pacific Northwest while taking part in one of the most talked-about trade shows in the industry. Attend seminars taught by coffee and tea luminaries, and hone your specialty beverage retailing skills in marketing and industry trend discussions, as well as tasting and roasting workshops.

When you're not visiting with the hundreds of vendors on the show floor, take a tour of some of Portland's internationally renowned tea companies and roasting facilities. And heads up to all talented baristi out there! The Western Regional Barista Competition will once again take place at NASCORE. If you want to strut your espresso talent for cash and prizes, contact the NASCORE office. Attendees of the show are invited to watch what is sure to be a heated competition, and will take place all three days of NASCORE.

And be sure to enter for a chance to win an all-expenses-paid trip for two to Hawaii for the Kona Coffee Cultural Festival in November. Drawing takes place at the end of the show. Call 800/868-5866 or go to www.nascore.net for more information.
   
For FREE Admission to NASCORE, use VIP Code 0712 when you register online at www.nascore.net

Exciting Extras at NASCORE!
Thursday, September 11, 2003
ALL-DAY WORKSHOPS

Learn the ABCs of Tea:
A One-Day Tea School Primer
Jennifer Petersen

Carnelian Rose Tea Company
Learn the history of tea, the culture and processing of tea, the health benefits of teas and tisanes, and more. Participants will master the step-by-step method for making a proper pot of tea, partake in an extensive tasting, develop a plan of action, and take part in an herbal tisane lab. $100, includes lunch.
www.carnelianrosetea.com

How to Start and Manage a Successful Coffee Business
David Evert
The Coffee Coach

Improve operating efficiency, quality and profits. Learn skills such as equipment selection, management, marketing, and business planning. These methods can help you operate as efficiently as chain and franchise stores. $100, includes lunch.
www.thecoffeecoach.net

A how-to guide to better understanding grind, shot extraction, drink preparation, proper steaming techniques, and espresso and grinder machine maintenance. Excellent practice and challenge for baristi-there is always room for improvement! $100, includes lunch.
www.burgessenterprises.com
   
Three Bellissimo Speakers at NASCORE

Two Bellissimo staff members and a Bellissimo consultant will give coffee business seminars at NASCORE this year.

Bruce Milletto, Bellissimo president, will address the importance of effective marketing in a coffee business and discuss cutting-edge marketing techniques in his seminar. He will also take part in an "Ask the Pros" roundtable discussion that will answer audience questions on all aspects related to running a successful coffee business. Bellissimo consultant Ed Arvidson will also take part in this discussion in addition to giving two talks on operations management and achieving financial success in the specialty coffee business.

Kris Larson, Bellissimo vice-president, will talk about menu building and how it relates to the success of a specialty coffee business.