What present could you give yourself this Christmas that would improve your product knowledge and your bottom line?

If you are a coffee roaster or machine dealer, are you thinking about giving a gift to your best accounts?

Have you been trying to figure out the perfect something for your hard-working baristas? You know, the ones who take pride in their work and are always looking for something that will increase their knowledge and improve their job skills?

Look no further! This Christmas season, Bellissimo Coffee InfoGroup is offering two of its high-quality educational books and videos at a discount to satisfy your holiday coffee-business gift needs.

The Passionate Harvest
"The Passionate Harvest" is the definitive video chronicling coffee from seed to cup and is the perfect gift for anyone who likes coffee. This 60-minute video will deepen your understanding of the product with a journey through four countries of origin. "'The Passionate Harvest' may be one of the most important videos ever produced about coffee," says Bruce Milletto, the video's director. "It allows you and your employees to travel around the world from their armchairs and learn about-as well as appreciate-the thousands of steps and man hours that go into the production of the brew known as specialty coffee."

Bellissimo Coffee InfoGroup is the specialty coffee industry's leading source for sound business advice, the most up-to-date information on industry trends, and the finest training materials available in specialty coffee today.    
Shot in Guatemala, Brazil, Kona and Ethiopia, "The Passionate Harvest" takes a detailed look at the inner workings of the diverse processes involved in coffee production, emphasizing the enormous amount of effort and care required to produce quality coffee, and highlighting some of the issues and decision points that affect final cup quality and character.

"The specialty coffee industry is in the process of creating a genuine global coffee community, in which producers and consumers come to understand their common interest in creating better coffee and a better world," Kenneth Davids, writer and co-producer of the video, points out. "By giving those who communicate directly with the consumer an intimate and technically sound look at how coffee is produced and the people who produce it, The Passionate Harvest will be a major contribution to those goals."

Says Sue Gillerlain, Former Editor, Specialty Coffee Retailer Magazine: "'The Passionate Harvest's' 'up close and personal' showing and telling of how coffee is painstakingly cultivated and processed is both fascinating and highly educational. It's an invaluable training tool for coffee retailers, their employees and customers alike. The film certainly provides viewers with a new appreciation for an agricultural product that is so often taken for granted."

The video retails for $79.95, but this Christmas we're offering a special unit price of $63.95-20 percent off! If you buy 10, the price drops to $59.95. Contact Bellissimo at 800-655-3955 to order and for further wholesale discounts. Or order online at https://secure.espresso101.com

Achieving Success in Specialty Coffee
Bellissimo is also offering its marketing/operational manual and general coffee information book "Achieving Success in Specialty Coffee" at a discount. This book provides great information about specialty coffee retail, with expert advice in marketing, customer service, staff training, equipment function, product education and more. Each of the book's 23 chapters is written by a top author or expert in the coffee industry and teaches retailers how to properly hire, train, market, and operate their businesses to achieve maximum profitability.

Says Rodger Owen, President, Bucks County Coffee Company/Past-President, Past President, Specialty Coffee Association of America (SCAA): "The owner of a specialty coffee business has to worry about many things. This comprehensive how-to book will take away your anxiety and help you understand all of the dimensions that lead to profitability. Read this book! I have, and I now have a stronger vision about how to generate profits!

Says Linda Smithers, President, Susan's Coffee & Tea/Past President, (SCAA): "'Achieving Success in Specialty Coffee' is equivalent to having 23 mentors ready, willing and able to help the specialty coffee retailer achieve business success. While reading this book, I felt as though I was talking with the authors. The information provided in each chapter is well organized and encourages the reader to take action."