your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine

Fresh Cup
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris LarsonOperational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. AcceptanceCafé AmbianceDemitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No LessBusiness Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

05.01.06 | Specialty Coffee Association of America Honors Bellissimo DVD

The Bellissimo training DVD Advanced Barista Training:Extreme Pours was honored as Winner Best New Product - Education/Training Product - SCAA 2006 at the Specialty Coffee Association of America's 18th Annual Conference & Exhibition held April 7 - 10 in Charlotte, North Carolina.

The DVD was previously honored with a Gold Remy Award at "World Fest - The 38th Annual Houston International Film Festival" on April 30, 2005. The award-winning DVD is a cutting-edge training tool for those who want to take their barista skills to the next level.

The video/DVD was shot at the American Barista & Coffee School in Portland, Oregon and directed by Bruce Milletto, president of Bellissimo Coffee InfoGroup. "Latte art is great marketing that costs a retailer nothing except the time it takes to train employees," says Milletto. "I can think of few things a retailer can do inside a coffee bar that will make a bigger impact on the quality and presentation of coffee drinks and bring in more customers than perfectly executed latte art."

The 40+ minute video/DVD features four of the country's most talented baristas demonstrating sophisticated latte art techniques, expanding the viewer's idea of what is possible when espresso and milk are combined in a cup. In addition to The Simple Heart, viewers will learn more complicated pours including The Triple Rosetta, The Apple, The Autumn Leaf, The Little Flower and The Fire-breathing Dragon. The featured baristas also discuss the fundamentals of coffee grinding, espresso extraction and milk texturing.

The featured baristas - Billy Wilson of Portland, Oregon, Chris DeFerio of "Gimme Coffee" in Ithaca, New York, Austin Gregory of Seattle and Bellissimo consulting director Matt Milletto - exhibit a passion for coffee and flair for showmanship that make the video/DVD entertaining as well as educational.

Advanced Barista Training: Extreme Pours retails for $69.95. Wholesale discounts are available.

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