Bellissimo Coffee InfoGroup, well known for its award-winning coffee business training materials and media productions, has won two 2004 MarCom Creative Awards for its marketing materials and the book Effective & Essential Marketing for the Specialty Coffee Retailer. Bellissimo's submissions were chosen from 3,344 entries from numerous foreign countries and the United States.

An international awards competition, the MarCom Creative Awards recognizes outstanding achievement by marketing and communication practitioners. Industry professionals judged the entries by looking for companies and individuals whose work exceeded a high standard of excellence and served as a benchmark for the industry.

Effective & Essential Marketing for the Specialty Coffee Retailer, written by Bellissimo's President Bruce Milletto, was honored with a prestigious Platinum Award in the Marketing Book category. "It's a great honor to win this award," said Milletto. "Knowing the criteria and how difficult it is to win a MarCom Award makes this particular honor very sweet."

Bellissimo's marketing materials, designed by Matthew Milletto, the company's consulting director and designer, were also honored with a Gold Finalist Award for the Marketing/Promotion Campaign/Corporate Identity category. "It is very important to maintain a cutting-edge look and feel in marketing and promotional materials," said Milletto. "Having a solid identity and unique branding gives our company the advantage and recognition we need to compete in our industry, as well as projects the professional image that reflects our way of doing business."

Effective & Essential Marketing for the Specialty Coffee Retailer retails for $59.95. Wholesale discounts are available.