your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine

Fresh Cup
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris LarsonOperational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. AcceptanceCafé AmbianceDemitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No LessBusiness Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

02.12.01 | Bellissimo Media Productions Wins Two Telly Awards

Bellissimo Media, specialists in video production for the specialty coffee industry, has won two 2001 Telly Awards for its productions The Passionate Harvest and Everything BUT Coffee. The Telly is one of the most sought-after awards in the TV, commercial and video industry. Video & Film & Program winners in last year's competition included Dick Clark Productions, Touchstone Pictures, DreamWorks SKG, Miramax Films, Warner Brothers and HBO.

The Passionate Harvest , a video co-produced by Kenneth Davids chronicling coffee production from seed to cup and shot on location in Guatemala, Brazil, Kona and Ethiopia, was the winner of a Telly Bronze award. Less than 10 percent of over 11,000 entries were presented with this honor. "To be recognized with a Telly along with some of the major players in TV and video confirms that Bellissimo is a cutting-edge production company," said Bruce Milletto, president of Bellissimo Coffee InfoGroup and the video's director. In February, the same film won the "Best New Product Award" at Coffee Fest Las Vegas.

Everything BUT Coffee, Bellissimo's new video for the specialty coffee retailer covering the non-coffee-related aspects of the business, also received a 2001 Telly Bronze Award. The Telly Awards was founded in 1980 to showcase and give recognition to outstanding non-network and cable TV commercials. The competition was expanded several years ago to include film and video productions as well as non-network TV programming.

This brings Bellissimo's 2001 award count to three for productions featuring training or marketing for the specialty coffee industry.  The Passionate Harvest retails for $79.95 and Everything BUT Coffee for $69.95. Wholesale discounts are available.

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