your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine

Fresh Cup
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris LarsonOperational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. AcceptanceCafé AmbianceDemitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No LessBusiness Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

01.25.06 | 2006 Third Edition of Bellissimo's Bean Business Basics Now Available

Featuring Four New Chapters and Operational Forms on CD-ROM

Bellissimo Coffee InfoGroup, the specialty coffee industry's leading consulting company and producer of award-winning training books and DVDs, announces the release of the third edition of Bean Business Basics, the definitive how-to manual for starting and operating a retail specialty coffee business. The third edition, with a publication date of January 2006, has been thoroughly updated and expanded to meet the needs of today's specialty coffee entrepreneur. Thousands of copies of the first and second editions have been sold since the book was first published in 1997.

"I have been overwhelmed over the years by the success of Bean Business Basics," said Bruce Milletto, President of Bellissimo Coffee InfoGroup and one of the book's authors. "And I am very pleased when clients tell me the book saved them tens of thousands of dollars when they entered the business or when they had an on-going operational problem."

Highlights of the new edition include four new chapters, thorough updates of existing material and a CD-ROM of the book's operational forms, previously only available as an appendix. Financial data contained within the book has been reassessed, making this book a true operational manual.

In addition to new chapters on being an effective manager, risk management, marketing and café ambiance, some of the book's other 44 chapters include, "Your Financial Resources," "Finding a Great Location," "Codes, Permits & Red Tape," "Negotiating a Lease," "Design & Construction of your Coffee Bar," "Planning your Menu," "Choosing & Buying Equipment," "Operational Systems," "Hiring & Managing Employees," "Marketing your Business," and "Record Keeping."

Bean Business Basics retails for $199.95. Wholesale discounts are available.

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