


Bellissimo Coffee InfoGroup, the specialty coffee industry's leading consulting company and producer of award-winning training books and DVDs, announces the release of the third edition of Bean Business Basics, the definitive how-to manual for starting and operating a retail specialty coffee business. The third edition, with a publication date of January 2006, has been thoroughly updated and expanded to meet the needs of today's specialty coffee entrepreneur. Thousands of copies of the first and second editions have been sold since the book was first published in 1997.
"I have been overwhelmed over the years by the success of Bean Business Basics," said Bruce Milletto, President of Bellissimo Coffee InfoGroup and one of the book's authors. "And I am very pleased when clients tell me the book saved them tens of thousands of dollars when they entered the business or when they had an on-going operational problem."
Highlights of the new edition include four new chapters, thorough updates of existing material and a CD-ROM of the book's operational forms, previously only available as an appendix. Financial data contained within the book has been reassessed, making this book a true operational manual.
In addition to new chapters on being an effective manager, risk management, marketing and café ambiance, some of the book's other 44 chapters include, "Your Financial Resources," "Finding a Great Location," "Codes, Permits & Red Tape," "Negotiating a Lease," "Design & Construction of your Coffee Bar," "Planning your Menu," "Choosing & Buying Equipment," "Operational Systems," "Hiring & Managing Employees," "Marketing your Business," and "Record Keeping."
Bean Business Basics retails for $199.95. Wholesale discounts are available.
