In a joint venture with the World Barista Championship (WBC), Bellissimo Media Productions has created a two-DVD set documenting the 8th Annual World Barista Championship (WBC) held in Tokyo, Japan July 31 to August 2, 2007. This DVD set is the first of its kind produced in the eight-year history of the WBC, and uniquely captures both the heart and mind of the exciting 2007 championship event.

The first DVD is a 55-minute overview of the WBC event that displays the soul of the competition. This documentary-style DVD includes interviews, local color shots and footage of all of the competitors in action.

"The DVD documents the full WBC experience, and allows viewers to see and feel the excitement generated by this competition as well as to hear from the participants, attendees and coffee professionals from all over the world," said Bruce Milletto, the film's director. "The film is truly riveting and has the potential to win major national awards and recognition."

The second 100-minute DVD is a training tool that features the performances of the six finalists in their entirety, followed by the awards ceremony.

"This disc is perfect for baristas who dream about competing or bettering their skills and want to analyze every move these champions make in their 15-minute performances," said Milletto.

James Hoffmann of the United Kingdom was declared the 2007 WBC champion out of a field of 45 competitors. Second place went to Heather Perry of the United States and third place to Carl Sara of New Zealand. Baristas who won sanctioned WBC competitions held around the world were eligible to compete for the title. Baristas were judged on artistry, presentation, technical skills and the quality of the beverages they prepared.

The two-DVD set retails for $69.95, and is currently on sale for a limited time at the wholesale price of $49.95. To order, click here.