your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine

Fresh Cup
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris LarsonOperational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. AcceptanceCafé AmbianceDemitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No LessBusiness Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

10.24.07 | Stacie Greer Joins Bellissimo Coffee InfoGroup as Marketing Director

Bellissimo Coffee InfoGroup, the specialty coffee industry's leading consulting company and producer of award-winning training DVDs and business manuals, has hired Stacie Greer as its marketing director.

Greer will coordinate the marketing programs for Bellissimo and the American Barista & Coffee School (ABC's) in addition to exploring new avenues in which to promote current and future marketing strategies for the company.

Greer's coffee experience includes five years at Starbucks, where she managed retail operations and organized coffee tastings and brewing workshops for customers. Greer was instrumental in the national roll out of new labor management technology and tools to over 1,000 Starbucks stores, providing technical and conceptual support to retail managers from a corporate level. Greer was certified in the Starbucks “train the trainer" program.

"Stacie’s extensive background in specialty coffee business management and operational systems will prove to be a gigantic asset to both Bellissimo and ABC's," said Bruce Milletto, Bellissimo's president.

In addition to her work in the coffee industry, Greer was employed for eight years at IBM in the company's sales and distribution division, where she provided support to the company's international sales team.

"I am very excited to join the Bellissimo team," said Greer. "After many years in a corporate environment, I am happy to be back in the coffee industry. This position is a wonderful opportunity for me to work for a company with such an excellent reputation. My hope is to add to this reputation by sharing my experience and providing excellent service to our customers."

Bellissimo Press + Media

Media
Atlanta ConstitutionArizona Republic    Asbury Park Press    Associated Press     AZ Central external    Badgett's Coffee Journal     Baltimore Sun    Berkeley Daily Planet Boston Globe Bradenton Herald    Centre Daily Times Charlotte Observer        Corvallis Gazette Times    Crain's Business Review    Dayton Daily News The Economist Edible Portland      Eugene Register-Guard Fine Living Network The Food Channel     Fresh Cup Magazine Gourmet Retailer         IndyStar    Kansas City Star    Kiplinger's    Lansing State Journal    Los Angeles Business Journal    Milwaukee Journal Sentinel Monterrey County Weekly Philadelphia Inquirer Pittsburg Post Gazette    Planet Coffee  Portland Monthly  PR Week    QSR Magazine         Roanoke Times Rocky Mountain News   San Gabriel Valley Tribune    San Jose Mercury News Seattle Post Intellligencer Smart Money South Bend Tribune    Specialty Coffee Retailer Starbucks Annual Report Star Press, Muncie, IN   Statesman Journal Sydney Morning Herald, Australia    The Clarion Register    The Oklahoman    The Oregonian    The Seattle Times    Victoria Advocate        Willamette Week     Yahoo News