articles by Bruce Milletto and Bellissimo staff for fresh cup magazine and other publications
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine
Carts & Kiosks by Matt Milletto: Barista Magazine
Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle
Conference Flashback: SCAA Chronicle, by Matt Milletto
WBC 2007 Japan by Bruce Milletto
The Land of the Rising Coffee Culture by Bruce Milletto
Signing a Lease by Bruce Milletto
Your Entire Business is Marketing by Bruce Milletto
Your Business Plan by Kris Larson
Operational Systems by Ed Arvidson
The Fall of Rome, and Now...The Italian Cappuccino
Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto
Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto
World Barista Championship Recap
World Espresso Stop: Greece
The Long Voyage: Italian Coffee's Route to U.S. Acceptance
Café Ambiance
Demitasse From Around the World
Italy's Cafés: A Retrospective
Greek Coffee: The Water is Wide
Sharing the Wealth: Using Cross-Marketing to Build Community Profits
Business Basics: Perfection-No Less
Business Basics: Creating Art from a Pitcher of Milk
Business Basics: Who is your customer?
Business Basics: Importance of Logo Branding and Promotion
Business Basics: Frequently Asked Coffee Questions
Business Basics: Internet Marketing for the Coffee or Tea Retailer
Business Basics: Why Marketing Works
Business Basics: A Retailer's Guide to Trade Shows & Conferences
Business Basics: A Drive Through Small-Town USA
Business Basics: The Social Science of the Bean
Latest Bellissimo News
Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine
Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."
Bruce goes on to say, "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."
Bruce Milletto Comments on State of the Specialty Coffee Industry in Business Week
Though the recession has hurt some coffee sales, it hasn't ended
Americans' move toward higher-quality coffee, says Bruce Milletto,
president of Bellissimo Coffee InfoGroup, which provides consulting and
training to the industry. "Our taste buds have memories," Milletto
says. "Once you drink a really excellent cappuccino, it's very hard to
go back even to a chain store that may be using automatic machines."
Click here to read full article
05.22.07 | Bellissimo Media Productions To Release "Training with the Champions" in June
Bellissimo Coffee InfoGroup, the specialty coffee industry's leader in consulting and the production of award-winning coffee education and training DVDs, including “Espresso 101,” “The Passionate Harvest” and “Advanced Barista Training: Extreme Pours, announces the release this June of its new training DVD, "Training with the Champions."
"Training with the Champions" was filmed over the course of a year at the American Barista & Coffee School in Portland, Oregon and is the first training DVD in which regional, national and world barista champions share their passion and skills one-on-one with the coffee world.
The DVD will be approximately 45-minutes, with each champion barista sharing his or her techniques and philosophy of coffee and espresso, as well as what it takes to be a champion. The DVD is edited in a documentary style and is an extremely effective training tool.
Featured are 2006 World Barista Champion (WBC) Klaus Thomsen of Denmark and three former United States Barista Champions (USBC): Matt Riddle, Bronwen Serna and Phuong Tran. Northwest USBC champions Kyle Larson and Billy Wilson are also included, along with Cup of Excellence judge Stephen Vick, who is featured in a special cupping section. Making appearances are long-time barista competition judges Sarah Allen, editor of Barista Magazine, and Brent Fortune, owner of Crema Bakery and Café of Portland, Oregon.
"I have seen most of the excellent baristas featured in the DVD compete at the last few United States Barista Championships (USBC) and at the World Barista Championship (WBC) in 2006 in Berne, Switzerland," said Bruce Milletto, president of Bellissimo and the film's director. "We couldn't have gotten a better group together to share their enthusiasm for coffee and teach eager baristas how to excel at their craft. It's gratifying to see those working as baristas today striving for the best. This DVD is for them."
"Training with the Champions will retail for $69.95, with volume pricing available. Pre-order before June 15 and save $20. Click here to order and watch a trailer. For more information, call 800.655.3955 or visit espresso101.com.
Essential information for existing retailers and anyone considering a career in retail specialty coffee
Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009
Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]
Click here to listen to Starting a Coffee Shop Business Podcast
Matt Milletto Once Again Defends the Independent Retailer on Fox Business News
For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.
ABC's Featured in The Oregonian On-line!
| The art of the Latte |
07.23.08 | Matt Milletto Comments on the Specialty Coffee Industry for Fox Business News
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