your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine and other publications

Fresh Cup
Arabian Blights by Bruce Milletto:Fresh Cup MagazineWe're Talking Quality by Matt Milletto: Roast Magazine Social Networking by Matt Milletto: SCAA Chronicle Killer Cafe Design by Matt Milletto: Barista Magazine Italy by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris Larson Operational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. Acceptance Café Ambiance Demitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No Less Business Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine

Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."

Bruce goes on to say,  "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."

Click here to read full article

Bruce Milletto Comments on State of the Specialty Coffee Industry in Business Week

Though the recession has hurt some coffee sales, it hasn't ended Americans' move toward higher-quality coffee, says Bruce Milletto, president of Bellissimo Coffee InfoGroup, which provides consulting and training to the industry. "Our taste buds have memories," Milletto says. "Once you drink a really excellent cappuccino, it's very hard to go back even to a chain store that may be using automatic machines."

Click here to read full article

05.05.07 | Everything You wanted to Know about Coffee...and More: CoffeeUniverse.com

PORTLAND, OR. - Bellissimo Coffee InfoGroup, the specialty coffee industry's leader in consulting, training products and web-based information, has expanded Coffee Universe, its ultimate coffee information web site and the first site of its kind devoted to consumer education and retailer resources. The site went on-line in 1998 and has consistently ranked in the 10 top in search engine results for the keyword "coffee."

"Of the thousands of web sites devoted to coffee, very few are truly educational," said Bellissimo president, Bruce Milletto. "Most coffee sites promote coffee businesses and their products. We developed Coffee Universe 10 years ago as a destination point for consumers interested in learning more about coffee and for entrepreneurs and existing retailers to use as a resource. Because the industry has changed so dramatically over the last decade, we felt it was time to update the site to include more formation for retailers and add some fun features to make it more interactive."

Some of the new and expanded features of Coffee Universe include:

Resource Directory: The world's largest on-line coffee industry database where suppliers of coffee-related products and services can list their businesses and retailers and start-ups can find what they need.

Retailer Expo: An on-line virtual tradeshow where companies can highlight their products and services and consumers can browse their wares.
Barista World: A schedule of upcoming competitions and events, profiles of outstanding baristas and information to help baristas further develop their skills.

The World of Coffee: All about the bean, from an overview of the countries where it is grown to the specifics of roasting and blending. Also includes tips on preparing, grinding and storing coffee.

What’s Brewing: The latest coffee news via the Coffee Universe RSS feed.

My Café
: In addition to bringing suppliers and retailers together, Coffee Universe is dedicated to creating a community of coffee lovers. By joining My Café, Coffee Universe's social networking component, coffee lovers can make friends with others who share their enthusiasm for coffee.

Friends of the Universe
: An insider’s look at the coffee industry via a photo gallery of specialty coffee professionals on the tradeshow floor at recent industry exhibitions.

Coffee Quizzes and Polls: Topical polls and fun quizzes for consumers and baristas.

Advertising opportunities are available on Coffee Universe, including skyscraper ads and featured ads in the Resource Directory and Retailer Expo. Call 800.655.3955 or visit Coffee Universe for more information.

Essential information for existing retailers and anyone considering a career in retail specialty coffee

Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009

Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]

Click here to listen to Starting a Coffee Shop Business Podcast

Matt Milletto Once Again Defends the Independent Retailer on Fox Business News

For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.

ABC's Featured in The Oregonian On-line!

The art of the Latte

07.23.08 | Matt Milletto Comments on the Specialty Coffee Industry for Fox Business News


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