your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine and other publications

Fresh Cup
Arabian Blights by Bruce Milletto:Fresh Cup MagazineWe're Talking Quality by Matt Milletto: Roast Magazine Social Networking by Matt Milletto: SCAA Chronicle Killer Cafe Design by Matt Milletto: Barista Magazine Italy by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris Larson Operational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. Acceptance Café Ambiance Demitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No Less Business Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine

Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."

Bruce goes on to say,  "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."

Click here to read full article

Bruce Milletto Comments on State of the Specialty Coffee Industry in Business Week

Though the recession has hurt some coffee sales, it hasn't ended Americans' move toward higher-quality coffee, says Bruce Milletto, president of Bellissimo Coffee InfoGroup, which provides consulting and training to the industry. "Our taste buds have memories," Milletto says. "Once you drink a really excellent cappuccino, it's very hard to go back even to a chain store that may be using automatic machines."

Click here to read full article

05.14.07 | American Barista & Coffee School Steps up Corporate Training Program

Portland, OR. The American Barista & Coffee School (ABC's), founded by Bellissimo Coffee InfoGroup, the specialty coffee industry's leader in consulting and the production of award-winning coffee education and training DVDs, has stepped up its corporate training program by developing and facilitating customized specialty coffee training programs for large corporations.

In March, ABC’s facilitated a custom barista training and mini coffee school for Ghirardelli Chocolate. Sixteen regional representatives and the entire sales team of the San Francisco-based company attended the training in Las Vegas, which was organized to help them understand how their product is served and consumed in the specialty coffee market. The training also included instruction on how to prepare blended drinks, mochas and hot chocolate, and latte art.

ABC’s facilitated a corporate consulting and training session for Mr. Coffee in April. Mr. Coffee is owned by Jarden Consumer Solutions, a company that also owns Sunbeam, Oster, Rival and nine other brands. Five members of Mr. Coffee's top management team attended the Portland school for a two-day intensive training that included coffee cupping, brewing methods, espresso training and consumer trends.

Mike Fretwell, Mr. Coffee's Manager of Group Marketing, was impressed with the quality of instruction his team received at ABC’s:

"ABC's created a fantastic customized educational program that allowed us to develop a deeper understanding of consumer consumption patterns and the science behind the art of espresso. The ABC's team has an extensive background in espresso and delivered targeted and specific training that blended the practical art of espresso with the consumer consumption trends. The ABC’s staff, combined with the professional training center and their contacts within the coffee industry, enables the school to provide a detailed, quality training program at an efficient cost."

ABC's operates in a 2,100 square foot state-of-the art facility in Portland, and in addition to corporate training, offers comprehensive coffee business start-up and management programs, barista and latte art training, and a wide spectrum of classes for consumers.

For more information about ABC's and its corporate training programs, visit coffeeschool.org or call 800.655.3955.

Essential information for existing retailers and anyone considering a career in retail specialty coffee

Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009

Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]

Click here to listen to Starting a Coffee Shop Business Podcast

Matt Milletto Once Again Defends the Independent Retailer on Fox Business News

For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.

ABC's Featured in The Oregonian On-line!

The art of the Latte

07.23.08 | Matt Milletto Comments on the Specialty Coffee Industry for Fox Business News


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