your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine and other publications

Fresh Cup
Arabian Blights by Bruce Milletto:Fresh Cup MagazineWe're Talking Quality by Matt Milletto: Roast Magazine Social Networking by Matt Milletto: SCAA Chronicle Killer Cafe Design by Matt Milletto: Barista Magazine Italy by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris Larson Operational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. Acceptance Café Ambiance Demitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No Less Business Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine

Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."

Bruce goes on to say,  "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."

Click here to read full article

Bruce Milletto Comments on State of the Specialty Coffee Industry in Business Week

Though the recession has hurt some coffee sales, it hasn't ended Americans' move toward higher-quality coffee, says Bruce Milletto, president of Bellissimo Coffee InfoGroup, which provides consulting and training to the industry. "Our taste buds have memories," Milletto says. "Once you drink a really excellent cappuccino, it's very hard to go back even to a chain store that may be using automatic machines."

Click here to read full article

05.17.07 | Kenneth Davids + The American Barista & Coffee School Join in Presenting Intensive Workshops in Coffee Cupping, Roasting and Blending

PORTLAND, OR. – The subtleties of coffee cupping, sourcing, blending and roasting, particularly for espresso, will be the focus of two intensive back-to-back workshops offered this July 10 through 14 by well-known coffee cupper, writer and consultant Kenneth Davids at Portland’s American Barista and Coffee School (ABC's) founded by Bellissimo Coffee InfoGroup.

The first workshop, running for three days July 10 through 12, is designed as an-depth beginning introduction to coffee cupping, blending and roasting for those food service retailers who want to know more about the coffee they buy or who may be considering taking the first steps in setting up their own roasting operations.

The second workshop, July 13 through 14, is a more advanced two-day experience focusing on how to better evaluate and produce distinctive espresso blends. It is designed for those professionals who are already involved in coffee roasting and for those who have completed the first, introductory three-day workshop. Participants will systematically taste and evaluate espresso blends, cup coffees for espresso blending, review some roasting issues in regard to espresso, and then take the first steps in designing their own espresso blends.

The workshops will be held at ABC's state-of-the art facility in Portland. ABC’s offers comprehensive coffee business start-up and management programs, barista and latte art training, and a wide spectrum of classes for consumers.

Kenneth Davids is the author of three books on coffee and the writer/editor for the influential web publication Coffee Review. His first book, Coffee: A Guide to Buying, Brewing & Enjoying initially appeared in 1975 and since has sold over 300,000 copies in five editions. His books on espresso and micro-roasting are both in their second edition with St. Martin’s Press. He also wrote, co-produced and hosted the prize-winning training video Passionate Harvest with Bellissimo. Kenneth Davids’ consulting clients include both roasters and producers.

Participants will draw on Kenneth’s nearly 30 years of cosmopolitan experience working in coffee on five continents, as well as the opportunity to share the expertise of fellow workshop participants in an intimate but structured context.

Workshop fees are $1,450 for the three-day course, $975 for the two-day course. Both workshops can be taken for $2,375. For on-line registration and further information, visit ABC's or call 800.655.3955.

Essential information for existing retailers and anyone considering a career in retail specialty coffee

Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009

Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]

Click here to listen to Starting a Coffee Shop Business Podcast

Matt Milletto Once Again Defends the Independent Retailer on Fox Business News

For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.

ABC's Featured in The Oregonian On-line!

The art of the Latte

07.23.08 | Matt Milletto Comments on the Specialty Coffee Industry for Fox Business News


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