


Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."
Bruce goes on to say, "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."
Though the recession has hurt some coffee sales, it hasn't ended
Americans' move toward higher-quality coffee, says Bruce Milletto,
president of Bellissimo Coffee InfoGroup, which provides consulting and
training to the industry. "Our taste buds have memories," Milletto
says. "Once you drink a really excellent cappuccino, it's very hard to
go back even to a chain store that may be using automatic machines."
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PORTLAND, OR—Twenty-five of the best baristas in the Northwest will take it to the mat in one of the most wild and fierce competitions in coffee excellence in the world October 20–22 at the Wonder Ballroom in Portland, Oregon. Admission to this three-day all-day event featuring star barista appearances—including by reigning World Barista Champion Klaus Thomsen of Denmark—public coffee education classes, free give-aways, and a festive hipster atmosphere that’s quintessential Portland, is free. The event takes place from 9 a.m. to 5 p.m. October 20 and 21. The exciting final round will be held on October 22 from 11 a.m. to 3 p.m.
The Northwest United States is known as the country’s coffee capital, thanks to the population of some of the highest-quality beans and most talented espresso artisans. Join the best of the best as they duke it out for the title of Northwest Regional Barista Champion at this three-day event hosted by Stumptown Coffee Roasters and the American Barista & Coffee School. The winner of the competition will represent the Northwest at the United States Barista Championship in Long Beach, Calif., at the Specialty Coffee Association of America’s annual conference. If the Northwest Champ wins in Long Beach, they will jet off to Tokyo to represent the United States in the World Barista Championships next July.
But it all starts right here in Portland with this premiere event for coffee and competition enthusiasts alike. Watch as 2004 Northwest Barista Champion Kyle Larson of Stumptown Coffee Roasters goes head-to-head against 2006 United States Barista Championship runner-up Billy Wilson of the Albina Press, or cheer on your own favorite barista. Competitors will hail from all across Alaska, Washington and Oregon.
A barista competition is a unique and devilishly fun event for professional baristas, where each competitor takes the stage for 15 minutes to prepare four espressos, four cappuccinos and four “signature beverages” for a team of seven judges. Baristas are judged on quality and technical excellence, as well as creativity and performance.
The winner of the Northwest Regional Barista Competition will receive $1000 and an all-expenses paid trip to Long Beach, Calif., to represent the Northwest region at the national barista championships in May.
For more information, please visit NW Barista.
Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009
Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]
Click here to listen to Starting a Coffee Shop Business Podcast
For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.
| The art of the Latte |
