your key to success in the specialty coffee industry

articles by Bruce Milletto and Bellissimo staff for fresh cup magazine and other publications

Fresh Cup
Arabian Blights by Bruce Milletto:Fresh Cup MagazineWe're Talking Quality by Matt Milletto: Roast Magazine Social Networking by Matt Milletto: SCAA Chronicle Killer Cafe Design by Matt Milletto: Barista Magazine Italy by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris Larson Operational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. Acceptance Café Ambiance Demitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No Less Business Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine

Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."

Bruce goes on to say,  "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."

Click here to read full article

Bruce Milletto Comments on State of the Specialty Coffee Industry in Business Week

Though the recession has hurt some coffee sales, it hasn't ended Americans' move toward higher-quality coffee, says Bruce Milletto, president of Bellissimo Coffee InfoGroup, which provides consulting and training to the industry. "Our taste buds have memories," Milletto says. "Once you drink a really excellent cappuccino, it's very hard to go back even to a chain store that may be using automatic machines."

Click here to read full article

09.20.06 | Espresso Rock Stars Turn out for Northwest Regional Barista Competition at the Wonder Ballroom

PORTLAND, OR—Twenty-five of the best baristas in the Northwest will take it to the mat in one of the most wild and fierce competitions in coffee excellence in the world October 20–22 at the Wonder Ballroom in Portland, Oregon. Admission to this three-day all-day event featuring star barista appearances—including by reigning World Barista Champion Klaus Thomsen of Denmark—public coffee education classes, free give-aways, and a festive hipster atmosphere that’s quintessential Portland, is free. The event takes place from 9 a.m. to 5 p.m. October 20 and 21. The exciting final round will be held on October 22 from 11 a.m. to 3 p.m.

The Northwest United States is known as the country’s coffee capital, thanks to the population of some of the highest-quality beans and most talented espresso artisans. Join the best of the best as they duke it out for the title of Northwest Regional Barista Champion at this three-day event hosted by Stumptown Coffee Roasters and the American Barista & Coffee School. The winner of the competition will represent the Northwest at the United States Barista Championship in Long Beach, Calif., at the Specialty Coffee Association of America’s annual conference. If the Northwest Champ wins in Long Beach, they will jet off to Tokyo to represent the United States in the World Barista Championships next July.

But it all starts right here in Portland with this premiere event for coffee and competition enthusiasts alike. Watch as 2004 Northwest Barista Champion Kyle Larson of Stumptown Coffee Roasters goes head-to-head against 2006 United States Barista Championship runner-up Billy Wilson of the Albina Press, or cheer on your own favorite barista. Competitors will hail from all across Alaska, Washington and Oregon.

A barista competition is a unique and devilishly fun event for professional baristas, where each competitor takes the stage for 15 minutes to prepare four espressos, four cappuccinos and four “signature beverages” for a team of seven judges. Baristas are judged on quality and technical excellence, as well as creativity and performance.

The winner of the Northwest Regional Barista Competition will receive $1000 and an all-expenses paid trip to Long Beach, Calif., to represent the Northwest region at the national barista championships in May.

For more information, please visit NW Barista.

Essential information for existing retailers and anyone considering a career in retail specialty coffee

Starting a Coffee Shop Business Podcast
Produced by Startingabiz.com | June 30th, 2009

Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, offers his insight about how to start a coffee business to podcast host Matt Thomas of StartingABIZ.com. Bruce offers expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, and more. [24 minute podcast]

Click here to listen to Starting a Coffee Shop Business Podcast

Matt Milletto Once Again Defends the Independent Retailer on Fox Business News

For the second time in two months, Matt Milletto, Vice President of Bellissimo Coffee InfoGroup and Director of the American Barista & Coffee School, defends the independent retailer on NATIONWIDE TV! As Matt says, "No, it is not all about price but quality." Click here to view feature on Fox Business News.

ABC's Featured in The Oregonian On-line!

The art of the Latte

07.23.08 | Matt Milletto Comments on the Specialty Coffee Industry for Fox Business News


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