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articles by Bruce Milletto and Bellissimo staff for fresh cup magazine

Fresh Cup
Killer Cafe Design by Matt Milletto: Barista MagazineItaly by Matt Milletto: Barista Magazine Carts & Kiosks by Matt Milletto: Barista Magazine Coffee Training with Industry Expert Bruce Milletto: SCAA Chronicle Conference Flashback: SCAA Chronicle, by Matt Milletto WBC 2007 Japan by Bruce Milletto The Land of the Rising Coffee Culture by Bruce Milletto Signing a Lease by Bruce Milletto Your Entire Business is Marketing by Bruce Milletto Your Business Plan by Kris LarsonOperational Systems by Ed Arvidson The Fall of Rome, and Now...The Italian Cappuccino Investing in your Baristas, part II: Hiring Training Employees by Matt Milletto Investing in your Baristas, part I: Hiring and Training a Great Team by Matt Milletto World Barista Championship Recap World Espresso Stop: Greece The Long Voyage: Italian Coffee's Route to U.S. AcceptanceCafé AmbianceDemitasse From Around the World Italy's Cafés: A Retrospective Greek Coffee: The Water is Wide Sharing the Wealth: Using Cross-Marketing to Build Community Profits Business Basics: Perfection-No LessBusiness Basics: Creating Art from a Pitcher of Milk Business Basics: Who is your customer? Business Basics: Importance of Logo Branding and Promotion Business Basics: Frequently Asked Coffee Questions Business Basics: Internet Marketing for the Coffee or Tea Retailer Business Basics: Why Marketing Works Business Basics: A Retailer's Guide to Trade Shows & Conferences Business Basics: A Drive Through Small-Town USA Business Basics: The Social Science of the Bean

Latest Bellissimo News

08.15.06 | Jared Mockli Joins Bellissimo

Bellissimo Coffee InfoGroup, the specialty coffee industry's leading consulting company and producer of award-winning training books and DVDs, has hired Jared Mockli as a Senior Consultant and Training Specialist.

Mockli will assist Matt Milletto, Bellissimo's Consulting Director and the Director of The American Barista & Coffee School (ABC's), in coordinating Bellissimo's individual and corporate consulting programs. In addition, he will be a lead instructor at ABC's, focusing on barista training and latte art.

"Jared is a dynamic individual and will be an asset to our company," said Milletto. "Jared is known as one of the best trainers in the industry, and his addition to our staff will make it possible for us to better serve ABC's students and our consulting clients."

Prior to coming to Bellissimo, Mockli managed a high profile coffeehouse in Seattle. In 2002, he was voted "Best Barista in West Seattle" by readers of the West Seattle Herald and one of "Seattle's Favorite Baristas" by the readers of the Seattle Times. In 2003, Mockli became the Executive Director of the Seattle Barista Academy, where he was responsible for the design and implementation of the school's curriculum.

"I have long respected and admired Bellissimo's passion and commitment to advancing the specialty coffee industry, not only in the United States, but around the world," says Mockli. "I am very excited to be working for a company that I can take great pride in and where I can use my years of experience to contribute to the continued excellence and growth of Bellissimo and ABC's."

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