your key to success in the specialty coffee industry

Next-Step 3-Pack

This comprehensive package for operating your coffee business at its highest potential includes:

Effective & Essential Marketing for the Specialty Coffee Retailer [book]
Serving the best coffee in town won't help your business if no one knows about it! In Effective & Essential Marketing for the Specialty Coffee Retailer, Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community's "third place" and being in third place.

Effective marketing creates awareness of - and loyalty to - your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.

Espresso 501 [video]
Espresso 501 is a 75-minute, advanced course in coffee and espresso is for the coffee professional. The perfect companion piece to the award-winning Espresso 101, 501 details the variables essential to create a superior espresso beverage experience.

  • Important factors related to espresso equipment performance
  • Attributes of excellent espresso coffees
  • Understanding the chemistry and nuances of espresso preparation
  • Beverage presentation
  • Principles of superior customer service

Everything BUT Coffee [video]
Everything BUT Coffee examines the non-coffee-related aspects of the business. Learn how to maximize your sales by offering a variety of complementary foods and beverages.
  • Signature Drinks
  • Iced & Frozen Espresso Drinks
  • Granita
  • Smoothies
  • Merchandising
  • Juice
  • Milkshakes
  • Chai
  • Pastries
  • Panini
  • Soups/Salads
  • Baked Goods
  • Teas
Free Bonus Section: Customer Service for the Retail Coffee Bar. Keep your customers coming back using the sure-fire methods outlined in this video.

All 3 for only $159.95 [plus shipping & handling] a $220 value!

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Next-Step 3-Pack
Price: $159.95

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