your key to success in the specialty coffee industry

Bean Business Basics 3-Pack

This comprehensive package for starting and running a specialty coffee business includes:

Bean Business Basics, Third Edition [book]
This 740-page start-up/operational manual is unlike any book currently on the market. Bean Business Basics is the definitive guide for those starting a retail coffee business and a great manual for existing coffee businesses. Covers:

  • Marketing
  • Customer Service
  • Training
  • Equipment Function and Maintenance
  • Product Information
  • Choosing Equipment
  • Operational Systems

Espresso 101 [video or dvd]
Espresso 101 is the award-winning professional video training tool for you and your employees. This tape will cut the normal 20-hour employee-training cycle down to three or four hours. Pays for itself with the first employee trained. Covers:
  • A Brief History of Coffee
  • The Coffee Bean
  • Roasting and Blending
  • Extracting Perfect Espresso
  • Steaming & Foaming Milk
  • Espresso Drink Preparation
  • Principles of Brewed Coffee
  • Cleaning, Safety & Maintenance

Effective and Essential Marketing for the Specialty Coffee Retailer [Book] by Bruce Milletto

2005 winner of the Specialty Coffee Association of America's "Best New Educational Product" award.

Serving the best coffee in town won't help your business if no one knows about it! In Effective & Essential Marketing for the Specialty Coffee Retailer, Bruce Milletto gives you access to his vast knowledge of the specialty coffee industry and explains how thoughtful attention to promoting your business can mean the difference between becoming your community's third place and being in third place.

Effective marketing creates awareness of [and loyalty to] your brand in your community, even when the mega chains come to town. This book gives you the tools you need to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants.

A successful marketing program doesn't have to be the brainchild of a highly trained professional. Nor do you need to throw big advertising dollars in front of potential customers with the hope they will stumble over them and into your store. With some expert guidance and your own commitment to success, you can develop a loyal clientele and outwit the competition, without breaking the bank.

All 3 for only $249.95 [plus shipping & handling] a $340 value!

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Bean Business Basics 3-Pack
Price: $249.95

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