your key to success in the specialty coffee industry

Bean Business 5-Pack Plus

This comprehensive package for starting and running a specialty coffee business includes:

Bean Business Basics, Third Edition [book]
This 740-page start-up/operational manual is unlike any book currently on the market. Bean Business Basics is the definitive guide for those starting a retail coffee business and a great manual for existing coffee businesses. Covers:

  • Marketing
  • Customer Service
  • Training
  • Equipment Function and Maintenance
  • Product Information
  • Choosing Equipment
  • Operational Systems

Espresso 101 [video or dvd]
Espresso 101 is the award-winning professional video training tool for you and your employees. This tape will cut the normal 20-hour employee-training cycle down to three or four hours. Pays for itself with the first employee trained. Covers:
  • A Brief History of Coffee
  • The Coffee Bean
  • Roasting and Blending
  • Extracting Perfect Espresso
  • Steaming & Foaming Milk
  • Espresso Drink Preparation
  • Principles of Brewed Coffee
  • Cleaning, Safety & Maintenance

Espresso 501 [video or dvd]
Espresso 501 is a 75-minute, advanced course in coffee and espresso is for the coffee professional. The perfect companion piece to the award-winning Espresso 101, 501 details the variables essential to create a superior espresso beverage experience.
  • Important factors related to espresso equipment performance
  • Attributes of excellent espresso coffees
  • Understanding the chemistry and nuances of espresso preparation
  • Beverage presentation Principles of superior customer service

Everything BUT Coffee [video or dvd]
Everything BUT Coffee examines the non-coffee-related aspects of the business. Learn how to maximize your sales by offering a variety of complementary foods and beverages.
  • Signature Drinks
  • Iced & Frozen Espresso Drinks
  • Granita
  • Smoothies
  • Merchandising
  • Juice
  • Milkshakes
  • Chai
  • Pastries
  • Panini
  • Soups/Salads
  • Baked Goods
  • Teas
Free Bonus Section: Customer Service for the Retail Coffee Bar
Keep your customers coming back using the sure-fire methods outlined in this video.


Effective and Essential Marketing for the Specialty Coffee Retailer [book] by Bruce Milletto

2005 winner of the Specialty Coffee Association of America's "Best New Educational Product" award.

Serving the best coffee in town won't help your business if no oneknows about it! In Effective & Essential Marketing for theSpecialty Coffee Retailer, Bruce Milletto gives you access to his vastknowledge of the specialty coffee industry and explains how thoughtfulattention to promoting your business can mean the difference betweenbecoming your community's third place and being in third place.

Effective marketing creates awareness of [and loyalty to] your brand inyour community, even when the mega chains come to town. This book givesyou the tools you need to use your passion for coffee and your distinctadvantage as a local business to compete effectively against thecorporate giants.

A successful marketing program doesn't have to be the brainchild of ahighly trained professional. Nor do you need to throw big advertisingdollars in front of potential customers with the hope they will stumbleover them and into your store. With some expert guidance and your owncommitment to success, you can develop a loyal clientele and outwit thecompetition, without breaking the bank.

All 5 for only $349.95 [plus shipping & handling] a $490 value!

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Bean Business 5-Pack Plus
Price: $349.95

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