This comprehensive package for starting and running a specialty coffee business includes:

Bean Business Basics, Third Edition [book]
This 740-page start-up/operational manual is unlike any book currently on the market. Bean Business Basics is the definitive guide for those starting a retail coffee business and a great manual for existing coffee businesses. Covers:

• Marketing
• Customer Service
• Training
• Equipment Function and Maintenance
• Product Information
• Choosing Equipment
• Operational Systems

Espresso 101 [video or dvd]
Espresso 101 is the award-winning professional video training tool for you and your employees. This tape will cut the normal 20-hour employee-training cycle down to three or four hours. Pays for itself with the first employee trained. Covers:

• A Brief History of Coffee
• The Coffee Bean
• Roasting and Blending
• Extracting Perfect Espresso
• Steaming & Foaming Milk
• Espresso Drink Preparation
• Principles of Brewed Coffee
• Cleaning, Safety & Maintenance

Achieving Success in Specialty Coffee [book]
The definitive operational manual for the coffee retailer. Each of the book's 23 chapters is written by an expert in specialty coffee. Learn to operate your business to achieve maximum profitability.

• Marketing
• Equipment Function/Maintenance
• Staff Training
• Design & Construction of your Coffee Bar
• Management Techniques
• Customer Service
• Financial Considerations

Espresso 501 [video or dvd]
Espresso 501 is a 75-minute, advanced course in coffee and espresso is for the coffee professional. The perfect companion piece to the award-winning Espresso 101, 501 details the variables essential to create a superior espresso beverage experience.

• Important factors related to espresso equipment performance
• Attributes of excellent espresso coffees
• Understanding the chemistry and nuances of espresso preparation
• Beverage presentation Principles of superior customer service

All 4 for only $299.95 [plus shipping & handling]a $405 value!