your key to success in the specialty coffee industry

Existing Business

Our collection of materials for existing businesses deliver the tools you need to identify and build on your operations' strengths, identify trouble spots and increase profits.

Bean Business Basics | Third Edition

Bean Business Basics | Third Edition$199.95Sale Price $179.95

The definitive how-to manual for today's specialty coffee entrepreneur opening or operating a retail specialty coffee business. Volume discounts available.
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Effective and Essential Marketing for the Specialty Coffee Retailer

Effective and Essential Marketing for the Specialty Coffee Retailer$69.95Sale Price $59.95

2005 winner of the Specialty Coffee Association of America's "Best New Educational Product" award. Learn how to use your passion for coffee and your distinct advantage as a local business to compete effectively against the corporate giants. Volume discounts available.
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Espresso 101

Espresso 101$89.95

The award-winning professional video training tool for you and your employees. Volume discounts available.
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Advanced Barista Training: Extreme Pours

Advanced Barista Training: Extreme Pours$69.95

2006 winner of the Specialty Coffee Association of America's "Best New Educational Product" award. This award-winning DVD features four of the country's most talented baristas demonstrating sophisticated latte art techniques. Volume discounts available.
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Everything But Espresso

Everything But Espresso$34.95

Covering extraction techniques ranging from drip machines, french presses and vacuum pots; Rao tackles the variables and theories behind numerous brewing methods.
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The Professional Barista Handbook

The Professional Barista Handbook$44.95

The Professional Barista’s Handbook is Rao’s answer and alternative to a library full of colorful descriptions of brewing styles, growing regions, and recipes, with a peppering of scientific books mixed in.
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NEW! Training with the Champions

NEW! Training with the Champions$59.95

The world's best baristas share their techniques and philosophy of coffee and espresso, as well as what it takes to be a champion.
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NEW! World Barista Championship 2007: Tokyo Japan — 2-DVD Set

NEW! World Barista Championship 2007: Tokyo Japan — 2-DVD Set$69.95Sale Price $39.95

ON SALE! $30 OFF!
WINNER BRONZE AWARD 2008 WORLDFEST-HOUSTON! The 2007 World Barista Championship two-DVD set!
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The Passionate Harvest

The Passionate Harvest$79.95

This award-winning video chronicles coffee from seed to cup. Volume discounts available.
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Everything BUT Coffee

Everything BUT Coffee$79.95

This award-winning video shows how to maximize sales by offering a variety of complementary foods and beverages. Volume discounts available.
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Achieving Success in Specialty Coffee

Achieving Success in Specialty Coffee$79.95

The most knowledgeable individuals in specialty coffee share their expertise with the established or new-to-the-market specialty coffee retailer. Volume discounts available.
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The Espresso Quest

The Espresso Quest$59.95

The Espresso Quest is an exciting tale of an espresso lover’s quest to find the pure joy experienced in a perfectly prepared cup of espresso coffee.
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Espresso 101 | Spanish Edition

Espresso 101 | Spanish Edition$89.95

The award-winning professional video training tool for you and your employees. Volume discounts available.
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Advanced Barista Training 3-Pack

Advanced Barista Training 3-Pack$159.95Sale Price $129.95

A $200 value! A comprehensive package for advanced barista training. Includes:
  • Advanced Barista Training: Extreme Pours [DVD]
  • Training with the Champions [DVD]
  • World Barista Championship 2007: Tokyo, Japan [DVD]
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Evening with the Experts [2 video set]

Evening with the Experts [2 video set]$89.95

Interviews with the specialty coffee industry's most highly respected professionals. Volume discounts available.
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The Complete Dr. Illy Milan Interview

The Complete Dr. Illy Milan Interview$39.95

Ernesto Illy shares his expansive knowledge of specialty coffee and his optimistic philosophy for the future of the beverage.
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Out of stock
Espresso 501

Espresso 501$69.95

An advanced course in coffee and espresso for the specialty coffee industry professional. Volume discounts available.
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Customer Service for the Retail Coffee Bar

Customer Service for the Retail Coffee Bar$39.95

Build sales and insure customer loyalty by teaching your employees the fundamentals of superior customer service. Volume discounts available.
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Gelato!

Gelato!$17.95

Learn the secrets of the uncompromising Italian artisans who make natural ice cream the old fashioned way.
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Panini Bruschetta Crostini

Panini Bruschetta Crostini$18.95

The world of sandwiches, Italian style.
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Celebrating the Third Place

Celebrating the Third Place$15.95

Brings together nineteen firsthand accounts by proprietors of third places, as well as appreciation by fans who have made spending time at these establishments a regular part of their lives.
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The Great Good Place

The Great Good Place$16.95

A compelling argument for these settings of informal public life as essential for the health both of our communities and ourselves.
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Brewing a Creative Culture

Brewing a Creative Culture$29.95

Learn the key to creating a seamless team that is passionate about your company's culture and profitability.
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All About Coffee

All About Coffee$109.95

A reprint of the renowned author’s phenomenal masterpiece  encompassing the world’s knowledge of coffee
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