your key to success in the specialty coffee industry

A professional podcast dedicated to the specialty coffee retailer

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Books + DVDs

Advanced Barista Training 3-Pack

Advanced Barista Training 3-Pack

The Tools your Business Needs to Develop Expert Baristas. Save $30!

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The Espresso Quest

The Espresso Quest

An exciting tale of an espresso lover’s quest to find the pure joy experienced in a perfectly prepared cup of espresso coffee.

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    New DVD! On Sale for $49.95

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Bellissimo Client Featured in Forbes Magazine

According to Forbes Magazine, Eurotazza Coffeehouse, opened by Bellissimo client Keira Moody in Dallas, Texas, is one of the best boutique coffeehouses in the United States.

We helped Keira design her coffeehouse, plan her menu, select her equipment and suppliers and we were there for her store opening and training. Keira is also a graduate of Bellissimo's American Barista & Coffee School.

Congratulations, Keira!

Click here to read the Forbes article.

bellissimo: your key to profits

Since 1991, Bellissimo Coffee InfoGroup has set the standard for education, training and consulting in the specialty coffee industry. Thousands of coffee business owners have benefited from our expertise and created successful, profitable operations from cafes to drive-thrus to major chains across the country.

Many consultants can help you with the portion of your business that is visible to your customers: store appearance, product choices and customer service. But what about the behind-the-scene requirements it takes to open and operate a profitable specialty coffee business: negotiating the best lease, choosing the right equipment and having a properly trained staff who can wow your customers with the perfect latte every time.

Bellissimo is the only coffee business consulting company that can give you 100% of what you need: from creating your initial business plan, to choosing a winning concept, to setting up your on-going operational systems after you've opened your doors. And unlike most other coffee business consultants, Bellissimo does not sell coffee or equipment-the information you receive from us is unbiased and in your best interest, not ours.

Bellissimo's expertise can help make your business profitable.

  • We have a 18-year history in the specialty coffee industry.
  • Our clients include Fortune 500 companies as well as American and International entrepreneurs.
  • Our consulting team includes the most trusted names in the coffee industry with over 100 years of combined experience.
  • Bellissimo does not sell coffee or equipment. The consulting services you receive from us are unbiased and in your best interest, not ours.
  • In addition to our comprehensive consulting services, we offer a variety of business and barista training programs.
  • We are the only coffee consulting company that produces a comprehensive line of educational books and DVDs to back our consulting services. Bellissimo has written and published four coffee business manuals, including Bean Business Basics, and produced 13 coffee shop training DVDs, including Espresso 101, the industry's standard for barista training.
  • Bellissimo's founder, Bruce Milletto, is recognized by the media as the "voice of the specialty coffee industry."
  • Our films, books and DVDs have won numerous awards from the specialty coffee industry and at International film festivals.
  • We founded the American Barista & Coffee School [ABC's] in Portland, OR, the first and only professional school in the U.S.devoted to coffee business education and hands-on barista training.
  • Our consultants hold key committee positions with the Specialty Coffee Association of America.
  • Click here to find out how easy it is to consult with Bellissimo and how our consulting process works.

2007 WBC Silver Sponsor Tokyo

Bellissimo Coffee infoGroup was a silver sponsor of the 2007 World Barista Championships in Tokyo, Japan July 31 to August 2.

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Bellissimo Blog

Bruce
06.30.08
Speaking in Guatem...
Some great news to report! For some time, I knew I was under consideration to address the annual Anacafe Conference (Guatemala National Coffee Association) in Guatemala City, Guatemala July 28-29, but the official invitation just arrived. My dear friend Tom Palm of Design & Layout Services has also been asked to present, and having him along will make the experience twice as pleasurable.Over the course of the two-day conference, Tom and I will each speak three times on retail coffee in 2008....
Read More...
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bellissimo in the news

Fans of Tully's say comparing the two companies is like knowing the difference between Pepsi and Coke, with Tully's coffee having a more mellow taste while Starbucks is a bit harsher. Tully's cooks its coffee beans in two circa-1950s cast-iron roasters and scoops them into bags by hand.

Starbucks, which has a much larger operation with three U.S. roasting plants and one in Amsterdam, Netherlands, declined to comment on Tully's.

"To compete with Starbucks is really an uphill battle," said Bruce Milletto, a coffee consultant and president of Bellissimo Coffee InfoGroup in Portland. "Starbucks is probably the only company in specialty coffee that has nationwide recognition. If you went to Nebraska, no one has probably heard of Tully's."

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