Bruce Milletto Comments on Starbuck's new "Independent" Coffee Shop Concept in November Entrepreneur Magazine
Bruce Milletto, CEO of Bellissimo Coffee InfoGroup and a leading industry watcher, thinks the company's motivation is more basic: Starbucks is returning to its roots as a comfortable "third place," a living space that goes beyond the home and the office. "People want to have ‘their' coffee bar, and they want to have ‘their' coffee," says Milletto, who remembers when Starbucks was a hip chain of four or five shops. "Starbucks has realized that's a niche they're no longer filling."
Bruce goes on to say, "Once you have thousands and thousands of stores, it's difficult to have consumers look at you in the same way," Milletto says. "I think in coffee, the small independent will always win out if it's doing a fantastic job."
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Many consultants can help you with the portion of your business that is
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But what about the behind-the-scene requirements it takes to open and
operate a profitable specialty coffee business: negotiating the best
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Bellissimo's expertise can help make your business profitable.
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Bellissimo does not sell coffee or equipment. The consulting services you receive
from us are unbiased and in your best interest, not ours.
- In addition to our comprehensive consulting services, we offer a variety of business and barista training programs.
- We are the only coffee consulting company that produces a comprehensive line of educational books and DVDs to back our consulting services. Bellissimo has written and published four coffee business manuals, including Bean Business Basics, and produced 13 coffee shop training DVDs, including Espresso 101, the industry's standard for barista training.
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Matt Milletto + ABC's Get Big National Press!
bellissimo in the news
The superautomatics can't adjust for all possible variables, though. Humidity changes coffee, said Bruce Milletto, president of the Bellissimo Coffee InfoGroup, a consulting company in Portland. "People are better off for home use in purchasing a traditional machine and using pods," he said. "A pod is a small sealed foil pouch that contains ground coffee that can be put directly in the filter basket for making espresso."
